Fashion & Apparel DTC · E-Commerce Experience · 2025
Dress Dhaka
Contemporary silhouettes crafted for the modern Bangladeshi wardrobe.
Dress Dhaka
Contemporary Fashion & Apparel DTC
2025
Brand Identity · Storefront UI/UX · Web Development · Commerce Systems
Designed and built a modern direct-to-consumer fashion storefront optimizing product discovery, bundle savings, and mobile cart conversion.
Elevating local fashion into an editorial direct-to-consumer brand.
Dress Dhaka represents a new wave of apparel brands in Bangladesh: modern, relaxed, and focused on exceptional fabric weight and tailoring rather than fleeting trends.
Their collections span women's relaxed silhouettes, 220 GSM cotton t-shirts, kids' essentials, outerwear, and curated multi-packs.
BRNND designed a clean editorial storefront centered around tactile product imagery, clear fabric specifications, and a frictionless checkout system built for Bangladeshi shoppers.
Differentiating in a saturated online clothing marketplace.
The Bangladeshi online apparel market is dominated by low-margin social media sellers with poor fabric quality transparency, unreliable sizing, and cumbersome DM ordering.
Dress Dhaka needed to immediately establish its superior material quality (220 GSM cotton, genuine linen blends) while keeping the shopping journey fast and intuitive on mobile screens.
"The opportunity was to build a storefront that speaks with the confidence of an international DTC label, highlighting garment construction and offering clear size guidance."
Editorial minimalism combined with frictionless commerce utility.
Material Transparency
Highlighted fabric weights (e.g. 220 GSM cotton, linen blends) prominently on product cards and detail pages to justify premium positioning.
Frictionless Cart & Wishlist
Engineered a slide-over cart drawer and instant wishlist system that maintains user browsing context without full page reloads.
Bundle & Value Discovery
Integrated multi-pack promotions and discount coupon code displays ('DHAKA20') directly in the announcement banner and cart.
Thumb-First Mobile UX
Designed bottom-sheet product selectors, sticky add-to-cart buttons, and swift checkout flows optimized for single-hand mobile use.
The Dress Dhaka aesthetic: Monochrome purity with editorial warmth.
A black-and-white foundation that allows product photography and fabric textures to command full attention, accented by warm cream and crimson sale badges.
Dress for the moment.
Pure White
#FFFFFF
Storefront backdrop and product stages
Tailored Black
#0A0A0A
Logo, headers, and high-contrast CTA buttons
Studio Grey
#F4F4F5
Product card background and neutral borders
Crimson Accent
#E53935
Sale badges and promotional chips
Muted Zinc
#71717A
Product details, sizing, and stock status
A fast, tactile shopping experience built for modern mobile commerce.
Featuring instant product quick-view modals, accurate size recommendation charts, free shipping countdown thresholds (৳1,500), and cash-on-delivery checkout integration.
Hero campaign slider with fluid image scaling
Category navigation across Women, Kids, Polos, Outerwear, and Essentials
Slide-out quick cart drawer with real-time bundle discounts
Responsive product filter by fabric type, fit, and price point
Visual proof of the transformation.
01 — Storefront Hero
Editorial seasonal campaign presentation with quick shop navigation.
02 — Mobile Experience & Sizing Matrix
Thumb-first garment discovery with instant stretch specifications and seamless cash-on-delivery order flow.
Designed for touch and speed.
Fine-tuned interface elements that make browsing and purchasing natural.
Fabric Spec Chips
Visible GSM weight badges that immediately communicate material quality.
One-Tap Sizing
Clear measurement tables and model height references to reduce return friction.
COD Checkout Bar
Streamlined order form designed specifically for Bangladeshi cash-on-delivery buyers.
A modern brand experience built for scalable fashion commerce.
Dress Dhaka transitioned from manual social-channel transactions to a professional e-commerce platform that reinforces its reputation for quality fabrics and effortless contemporary fashion.
Fabric, fit, and digital ease.
Every design decision was engineered to make Dress Dhaka feel elevated, accessible, and unmistakably modern.