[ Hosting · SaaS · 2024 ]
Helping MintHost Modernise Its Digital Presence & Increase Customer Acquisition
qualified inquiries
improvement in engagement
increase in plan discovery
MintHost is a Bangladesh-based hosting provider offering shared hosting, VPS infrastructure, domain services, and cloud solutions. While the company already had an existing online presence, its platform no longer reflected the scale, professionalism, and technical capabilities of the business. BRNND partnered with MintHost to modernise the platform through strategic UX improvements, clearer product communication, and conversion-focused website optimisation.
[ The challenge ]
Where the brand was.
As MintHost expanded its services and customer base, the existing platform began creating friction for users.
Customers / users frequently had to:
- Understand hosting plans
- Compare services
- Navigate technical information
- Make confident purchasing decisions
This created several issues:
- —Overwhelming technical presentation
- —Weak visual hierarchy
- —Poor product discoverability
- —Limited conversion optimisation
- —Outdated interface structure
The brand needed an experience that could:
- →Building trust
- →Simplifying complexity
- →Increasing conversions
- →Supporting long-term scalability
[ Our approach ]
How we built it.
BRNND approached the redesign from both a UX and business strategy perspective. We focused on conversion optimisation, information clarity, SaaS-inspired presentation, user-friendly navigation, and trust-driven design patterns — aiming to make the platform feel modern, reliable, scalable, professional and easy to understand.
Conversion optimisation
Refined CTAs, layout hierarchy and customer flow to improve inquiry and signup behaviour.
Information clarity
Reworked technical content into digestible sections for beginners and experienced users alike.
SaaS-inspired presentation
A modern, product-led visual system that finally matched the scale of the infrastructure.
Trust-driven design
Patterns and proof points that read as reliable, not transactional.
[ What we delivered ]
The work, shipped.
Website structure optimisation
Reorganised the platform architecture to improve content flow and product discovery.
Hosting plan presentation
Redesigned hosting sections to make plan comparisons clearer and easier to understand.
Improved user experience
Technical information simplified into digestible sections for both beginners and advanced users.
Conversion-focused design
Refined CTAs, layout hierarchy and customer flow to improve inquiry and signup behaviour.
Responsive cross-device experience
Optimised for performance and usability across desktop, tablet, and mobile.
[ Colour system ]
The MintHost mint palette.
MintHost's identity runs on its own colour system — built from the brand's character, not a house template. One accent leads each frame, with surface and ink tuned to the brand's tone.
Background, cards, plan surfaces.
Type, dark sections, footer.
Primary accent — CTAs, plan highlights, links.
Secondary accent, charts, hover states.
Muted text, captions, borders.
[ Results ]
+143% increase in qualified inquiries.
After the redesign, MintHost experienced strong improvements across engagement, usability, and lead generation.
Increased customer inquiries
The clearer website structure and stronger CTAs significantly improved conversion activity.
Better product understanding
Customers were able to compare hosting plans and understand services more easily.
Improved brand credibility
The modernised experience strengthened trust and positioned MintHost as a more established hosting provider.
Enhanced customer engagement
Users spent more time interacting with the platform due to improved navigation and readability.
Qualified inquiries
Engagement
Plan discovery
From brief to launch
[ Client outcome ]
Where it leaves them.
The redesign helped align MintHost's digital presence with the scale and quality of its infrastructure services, allowing the company to compete more effectively within the hosting industry.
[ Website ]
MintHost Official Website →Live site shipped and maintained by BRNND.
“The new platform finally looks like the company we've become — not the company we started as.”
[ Next case study ]
Luniso →
+196% increase in cash-on-delivery orders
[ Your turn ]