[ Fashion · DTC · 2025 ]
Launching Luniso as Bangladesh's Affordable Korean Streetwear Brand
cash-on-delivery orders
mobile conversion rate
intro price positioning
Luniso set out to bring affordable, Korean-inspired streetwear pants to everyday shoppers across Bangladesh — designed for movement, priced to make sense, and built around the way people actually buy: cash on delivery. BRNND partnered with Luniso to shape a clean, confident fashion brand and a conversion-focused storefront that earns trust fast, communicates value instantly, and converts cold social traffic into nationwide orders.
[ The challenge ]
Where the brand was.
Luniso was entering a price-sensitive market where shoppers are skeptical of online fashion, wary of paying upfront, and used to ordering through DMs. The brand needed to feel premium yet affordable, and remove every reason to hesitate before buying.
Customers / users frequently had to:
- Browse products through social posts and DMs
- Ask for prices and sizing manually
- Worry about paying before seeing the product
- Question quality from photos alone
This created several issues:
- —Low trust in online-only fashion
- —Friction-heavy manual ordering
- —Unclear pricing and delivery costs
- —No central storefront to scale ads
- —Weak brand credibility at launch
The brand needed an experience that could:
- →Build instant trust
- →Make pricing and COD crystal clear
- →Optimise for mobile-first shoppers
- →Convert paid social traffic efficiently
[ Our approach ]
How we built it.
BRNND built Luniso as a focused, single-hero fashion brand: minimal, confident, and Korean-streetwear in spirit. The storefront was engineered for cold traffic — clear pricing, frictionless cash-on-delivery, and trust signals at every step.
Minimal Korean aesthetic
A restrained black-and-cream identity with editorial product photography that signals quality without raising the price.
Trust-first commerce
Cash on delivery, free size exchange, delivery costs and reviews surfaced early to remove buyer hesitation.
Mobile-first conversion
A thumb-friendly storefront tuned for social-ad traffic, from hero to checkout in the fewest possible taps.
[ What we delivered ]
The work, shipped.
Brand identity & positioning
A clean wordmark, type system and visual language that positions Luniso as affordable-premium streetwear.
Conversion-focused storefront
A product-led ecommerce site built around a single clear offer, COD, and nationwide delivery.
Trust & social proof system
Reviews, delivery transparency and exchange guarantees woven through the journey to lower purchase anxiety.
Launch-ready ad funnel
A storefront structured to receive paid social traffic and convert first-time buyers into repeat customers.
[ Colour system ]
The Luniso Korean-minimal palette.
Luniso's identity runs on its own colour system — built from the brand's character, not a house template. One accent leads each frame, with surface and ink tuned to the brand's tone.
Primary background, product negative space.
Type, hero, editorial backdrops.
Single warm accent — buttons, price, detail.
Soft surfaces, dividers, packaging.
Muted text, captions, secondary UI.
[ Results ]
+196% increase in cash-on-delivery orders.
After launch, Luniso turned cold social traffic into consistent nationwide orders with a brand that punched well above its price point.
More cash-on-delivery orders
Clear pricing and COD trust signals drove a steep rise in completed orders from first-time buyers.
Stronger mobile conversion
The mobile-first storefront made browsing and ordering effortless for social-ad traffic.
Elevated brand perception
The minimal Korean-inspired identity made Luniso feel premium while staying affordable.
Scalable launch foundation
A storefront and brand system ready to scale ad spend across all 64 districts of Bangladesh.
COD orders
Mobile conversion
Districts served
From brief to launch
[ Client outcome ]
Where it leaves them.
Luniso launched as a credible, conversion-ready fashion brand — turning an affordable product and a cash-on-delivery model into a scalable nationwide ecommerce business.
[ Website ]
Luniso Store →Live site shipped and maintained by BRNND.
“BRNND made us look like a real brand from day one — orders started coming in nationwide on cash on delivery.”
[ Next case study ]
3Foods →
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[ Your turn ]