[ Fashion · DTC · 2025 ]
Building a Conversion-Focused Checkout Experience for Baggy Co
checkout completion rate
increase in mobile conversions
improvement in customer trust
Baggy Co had successfully built early traction through social media marketing and fashion-focused branding. However, the purchasing experience lacked the structure and professionalism required to support long-term ecommerce growth. BRNND partnered with Baggy Co to design and develop a streamlined checkout experience focused on increasing conversions, reducing customer friction, and elevating the brand's digital identity.
[ The challenge ]
Where the brand was.
Before the redesign, Baggy Co relied heavily on manual ordering systems and informal customer interactions — a setup that capped growth at every step of the funnel.
Customers / users frequently had to:
- Confirm sizing and stock through DMs
- Send payment links manually
- Re-explain shipping on every order
- Recover abandoned carts one customer at a time
This created several issues:
- —High checkout abandonment
- —Inconsistent purchase experience
- —Reduced payment confidence
- —Difficulty scaling customer orders
- —Weak ecommerce credibility
The brand needed an experience that could:
- →Simplify checkout
- →Increase customer confidence
- →Improve mobile usability
- →Create a premium ecommerce feel
[ Our approach ]
How we built it.
BRNND approached the project with a conversion-first mindset. We focused on creating a checkout experience that felt fast, clean, trustworthy, premium, and fashion-oriented. Every element was intentionally designed to reduce cognitive overload and guide users smoothly toward completing purchases.
Fast & clean
A checkout flow stripped back to only the steps that actually move the order forward.
Trustworthy & premium
Visual cues, copy and payment surface tuned to feel like a real fashion brand, not a side hustle.
Mobile-first
Designed for thumbs first — desktop is a side benefit, not the source of truth.
Fashion-oriented UI
Editorial spacing, restrained type and product-led layouts aligned with modern fashion ecommerce.
[ What we delivered ]
The work, shipped.
Streamlined checkout system
A simplified checkout flow focused on clarity and ease of use.
Mobile-first ecommerce experience
Optimised specifically for smartphone shoppers using responsive layouts and simplified interactions.
Premium fashion UI
A clean, minimal visual language aligned with modern fashion ecommerce aesthetics.
Better purchase flow structure
Users could navigate the purchase process more naturally with fewer distractions and clearer information hierarchy.
[ Colour system ]
The Baggy Co denim palette.
Baggy Co's identity runs on its own colour system — built from the brand's character, not a house template. One accent leads each frame, with surface and ink tuned to the brand's tone.
Cream background, product surfaces, paper stock.
Type, dark editorial bands, lookbook frames.
Primary accent — links, CTAs, brand marks.
Warm secondary, tags, packaging detail.
Muted UI text, captions, dividers.
[ Results ]
+138% checkout completion rate.
Following launch, Baggy Co experienced major improvements in ecommerce performance across the funnel.
Higher checkout completion rates
Customers were significantly more likely to complete purchases due to the simplified checkout experience.
Improved mobile conversion
The mobile-first redesign made purchasing faster and easier for smartphone users.
Increased customer confidence
A more professional interface improved payment trust and strengthened the brand's credibility.
Stronger brand positioning
Baggy Co transitioned from an informal social-commerce seller into a more established digital fashion brand.
Checkout completion
Mobile conversions
Trust metrics
From brief to launch
[ Client outcome ]
Where it leaves them.
The redesigned checkout experience allowed Baggy Co to scale more efficiently while delivering a smoother and more trustworthy customer journey.
[ Website ]
Baggy Co Checkout →Live site shipped and maintained by BRNND.
“Our checkout finally feels like the rest of the brand. Mobile conversion almost doubled in the first month.”
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